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sábado, 12 de octubre de 2013

Introduction: brief story and operations

Welcome to Meliá Hotels International, where “Everything is Possible”.

Firstly we would like to welcome you all to our new space, a blog where we are going to talk about accounting topics affecting Meliá Hotels.

We want to begin by introducing our company in order to make you understand how we work.

Some of our history…Meliá Hotels International was founded in 1956 in Palma de Mallorca, Spain, by Gabriel Escarrer, and is one of the world’s largest resort hotel chains, as well as Spain’s leading hotel chain.

It currently provides more than 350 hotels in 35 countries on 4 continents under its brands: Gran Meliá, Meliá, ME, Innside, Tryp by Wyndham, Sol and Paradisus.

Its products and service portfolio is complemented by Meliá Club, the only vacation club operated by a Spanish company.

Some of our goals…Throughout its history, the Company has been involved in a number of merger and acquisition operations with other hotel companies, allowing the company to grow at a startling rate which has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Middle East, or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean.

In 1985 its first international hotel opened in Bali. 

In 1996, it was the first Spanish hotel company to be floated on the stock exchange, with the resulting requirement of transparency, regulatory control, and corporate social responsibility. Since then, the company’s focus on maintaining a stable financial position, has seen an increase in loyalty among its shareholders and investors.

The company is also a point of reference in the Spanish tourist sector when it comes to Sustainability and Corporate Social Responsibility.

Helping the environment…Its Global Sustainability Policy formally sets out its commitment to the environment, cultural and social integration and sustainable, responsible growth.

Meliá Hotels International is the only “Biosphere Hotel Company” supported by UNESCO, as well as the only company in the sector to be included in the Spanish Stock Exchange index of responsible companies, the FTSE4Good, and to have signed the United Nations' Global Compact.

It also maintains a strategic alliance with UNICEF for the protection of children, which has become its priority in the social arena.

Our business model… Composed by three areas:

HOTELS

This area is basically responsible for the operations in the Meliá Hotels International hotels, including all of the hotel brands and the wide range of experiences they offer to guests.

Given the large number of hotels in the company portfolio, Meliá Hotels International has also developed four different systems for operating hotels as follows:

     -Ownership: both the ownership and the management of the property are in the hands of Meliá Hotels International.

     -Management: the management of the hotel is the responsibility of Meliá Hotels International, but the hotel is owned by a partner with whom the company has agreed conditions for its management services.

     -Lease: Meliá Hotels International leases facilities to operate a hotel under one of its hotel brand names.

     -Franchise: Meliá Hotels International cedes the use of one of its brand names for a certain period to a partner so that the partner may operate a hotel under the brand name.

REAL STATE 

Real Estate is another basic foundation for the new Meliá Hotels International organisational structure with the dual objective of maximising the profitability of the company’s real estate assets and also using those assets to widen the range of services available to clients.

This area is thus responsible for enhancing the sustainable profitability of company assets, ensuring the quality of the real estate portfolio, optimising the lifecycle of assets, planning medium and long-term investments, promoting and maintaining relationships with partners and real estate investors, and marketing and managing developments.

CLUB MELIÁ

Club Meliá is the vacation club of Meliá Hotels International, which is one-of-a-kind among Spanish hotel companies. It was created in 2004 with the aim of completing the company's range of holiday products.

Club Meliá guarantees its members one week's vacation a year, for 50 years. Members purchase a “holiday currency” named Options, which they can swap for annual vacations in a large selection of company hotels or in a network of more than 4,000 affiliated resorts worldwide.

Club Meliá has 27,000 members worldwide.

WHY MELIÁ HOTELS INTERNATIONAL?

MELIÁ HOTELS INTERNATIONAL IS...

·      The world’s largest resort hotel company in the world

·      The 16th-largest hotel company in the world

·      The 3rd-largest hotel company in Europe

·      The largest hotel company in Spain